Advertising

Creativity is an overused word in marketing. As a client, you might think "so what if it's creative, as long as it sells my product or service." But the true value of creativity is the ability to give your particular product or service a unique and memorable identity all of its own. After all, what's the point if your advert looks and sounds just like all of your competitors'?

Kate Philbin began her career creating unique press, TV and radio advertisements for clients such as Thorntons, Epson Computers, Coalite and Pork Farms. Click on the images for some examples. And, don't worry if all you're looking for is a simple press ad or a piece of body copy. Kate applies the same criteria no matter what the media, client or budget.

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