Corporate Magazines

A glossy magazine is a fantastic way to reach out to your target audience. It is a way of informing, entertaining and, most importantly, maintaining an ongoing relationship with the people who you want to remember you. You can keep in touch with your customers, staff and stakeholders on a regular basis, tell them about new developments, remind them what you do and ask for their opinions and feedback. A good magazine is likely to have a reasonable shelf life and, if you send it unsolicited, there is less chance of it ending up in the bin than literature that is overtly promotional (see the comment from Bryant Homes' Marketing Manager, Rose Gardner for proof of this!).

Kate Philbin specialises in writing magazines for corporate clients. Among the examples here are a glossy interiors magazine for Bryant Homes and a magazine for students, alumni and businesses linked to the University of Birmingham School of Public Policy.

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