Websites

Writing copy for web sites is a specialist skill. It needs to be short enough not to become boring, but punchy enough to convey the pertinent messages. Kate Philbin was commissioned to write the website for The British Midlands, the organisation that works to attract inward investors from all over the world to the UK Midlands.

Speedy, simple communication was the key. And, in the face of stiff competition from regions across Europe, the site really had to sell the benefits of the British Midlands. Also visit www.britishchambers.org.uk and click on Export Zone Newsletter for more examples of Kate's work.

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